Why does your company need SEO?
If we have a blog or website, we should try to make it appear in the first results of Google, so that more people can know that it exists. Therefore, SEO is an important factor to consider.
Around the 90s some search engines appeared and in 1996 Google was presented. It was a time when the number of pages proliferated and this brought with it the need to generate traffic for these pages, being one of the best ways to do it through specialized search engines. Hence, many sites would like to appear among the first places, thus emerging what we know today as SEO.
This allows us to affirm that SEO, or Search Engine Optimization, consists of achieving a good positioning in search engines, so that a site has better visibility.
Although there are many factors that search engines observe when positioning a page, they usually focus on the relevance that a site may have, as well as its popularity.
A site becomes popular as it offers higher value content to users. If information is shared by many users, it is because it really offers utility.
To determine the relevance of a site, several elements are considered, such as the time it takes to load, the keywords used, the format of the URLs, among others –including the user experience-, and which is part of SEO on -if you.
In addition to on-site SEO, there is also off-site SEO, that is, elements that are external to the page itself, but which are also important, such as the quality of the links, mentions in other media, the presence that has a brand on social networks, among others.
Likewise, it is necessary to establish the difference between Black Hat SEO, which are unethical and unacceptable means, through which it seeks to position a page in search engines, which goes against the rules established by search engines, and the White Hat SEO that considers the actions that are ethical and acceptable, since they abide by the guidelines established by the search engines.
One of the most important reasons why you need SEO is that it makes it useful, both for search engines and for those who search for it. Through SEO you can show the engines how necessary your page is and what its content is, and there are even those who receive money when they manage to have a page among the first results , in addition to getting more customers for their products.
There are also other reasons why you should work with SEO if your company or store operates online, such as:
1- You will be able to generate a better image: if you are among the main search results.
2- You can beat your competition, which surely works with SEO. Thus, you will also be part of the competitive market, and this will make your customers consider making purchases from your company.
3- You will attract more people: both for your online site and for your store, if it is the case that it also works with a physical department in which you dispatch.
4- You will have more interaction with users, as long as they can communicate with you through all the digital media they find, once they search the Internet.
5- People will see the usefulness of your site, if when performing a search the engines show you that the solution they are looking for is there on your page.
For the reasons mentioned, it is better for your company if you work with SEO. Remember that positioning yourself among the main results is important to have greater visibility and be located faster.
Keep in mind that users do not want to perform searches for hours, but they want to find what they are looking for, immediately. For this reason, it is necessary that they can contact you immediately, which will undoubtedly leave you with an increase in the number of your sales.
Do not wait any longer, and hire the service of an SEO expert to optimize your site and make you appear among the first. At Real Interact we have a expert team of SEO. You can hire us to improve your Organic Trafic.