Before we learn how to get real estate leads for residential or commercial real estate market, it’s important to know what is real estate and its types.
Types Of Real Estate?
There are three major types of property; vacant land, residential properties, and commercial properties.
When it comes to the commercial realtor, commercial agents can represent buyers or sellers, assisting with the sale of commercial real estate property. These agents are usually independent contractors, not employees of a real estate company, and work on commission. They can work best with investment property. And finding one is a challenge. There are multiple websites which provide information regarding real estate listings of investment property.
Real Estate Market
Since real estate market is getting complicated day by day, it can be as confusing as a woman’s decision of what to wear for real estate agents to maximize lead generation. Asking your agent about the best source of free leads, you will probably get to hear either cold calling or door knocking. Are you dumb enough to believe this? Like seriously? You need to get real at this point. In this advanced and progressing era, those are not the only methods and are not even efficient now as they once were.
Being generous enough, we have compiled top workable online strategies using social media, software, and more to ensure your hard-earned marketing dollars get the best return on investment (ROI) and you can stand out from the competition. You may thank us later.
1-Real Estate Leads via Referrals
Referrals cost you nothing and can generate up to 85% of your business. You heard it just right! This method works best for agents with a solid list of potential buyers, but there is absolutely no reason why any agent who is committed to building a strong SOI cannot start taking of advantage of referrals right here, right now no matter how new they are.
When it comes to digital customer experience, reviews are the new word of mouth, especially for millennial. According to an estimate, almost 70% of consumers check online reviews before making a purchase.
Are you satisfied with your lead conversion rate? Are you converting enough leads that can be termed as qualified leads by marketing? We all know that converting leads comes at the end of the sales cycle. But to get leads to the point where buyers are interested enough to buy your product, you first need to build trust. Blogging is a great way to build that trust.
Blogging is just like a free lead generation unicorn. You want to believe in them, but you are just not convinced and so want someone or something to convince you. Blogs can serve this purpose very well. With blogging, your intention and commitment are everything.
If you enjoy researching and writing about news and events taking place around you, and you can also take some time to post at least once per week, blogging can become a true free lead gen machine for your real estate business.
Surprised? Yes, you read that right. We were just as surprised as you likely are to learn that Craigslist can result in a stable source of free leads, but some agents categorically swear by it verifying that the free lead generation strategy that works best, is always the one you can stick with.
5- Live Chat
Are you a real estate broker finding ways to generate leads in the real estate market online? If yes, then you have landed on the right page. The most convenient method of lead generation online is by providing instant customer support in a competitive market through live chat messaging. Live chat allows your customer to directly interact with your agent through your website or mobile phone app. According to a study by REAL Trends, there is a 3x higher conversion rate through live chat as compared to the regular online marketing, and if appropriately triggered it can even boost up to 4.5x. Real estate business heavily depends on the property visit, but live chat helps the real estate agent to secure the customer’s interest or invite him/her to an open house or a scheduled visit.
Using LinkedIn for capturing leads is also a new fashion. It is essential to make your agency’s LinkedIn presence noticeable by creating a unique, professional, attractive and informative profile. If you want to generate maximum leads through LinkedIn, you should also use the platform’s advanced search tool to find out some promising contacts in the market, even to engage with groups, and share valuable content.
Are you not on Zillow yet? What are you waiting for then? Zillow is the largest real estate website with more than 160 million visitors per month, and the best place to establish and flourish your real estate business online since 92% of homebuyers use the internet and digital resources for property searching.
8-Leads Conversion Training
Are you fed up of figuring out contacts from a boring spreadsheet? Why waste time when you can merely get leads from a single ZIP code. Multiple websites provide training videos and weekly webinars to help you nurture and close those leads.
We all find ads annoying. Don’t we? Yet these ads manage to catch our attention for a while and get stored in the back of our minds and pop exactly when we need to recall them. Agents can generate leads on Facebook by posting both listing-specific content like testimonials and property photos and more general content to attract viewers. General content may include tips on home buying or maintenance, seasonal content, and community events.
10-Real estate websites for investors
What have you been doing on this planet if you do not own a website for your business? You can engage customers and capture leads on your website by offering a content upgrade. This means providing more exclusive content like an e-book or members area in exchange for contact information. And believe us, driving traffic on the website is not dang hard, if you optimize your website content, do content outreach and guest posting and create a system that allows you to get recurring traffic.
11-Spheres of Influence
Tap your spheres of influence since it is the best source of sales clients. The people who know, like, and trust us are the ones most likely to refer us. With this, presenting gifts, running a charity gift drive, offering some help in areas outside of real estate can prove miracles for your business. Moreover, when someone does refer you, make sure you thank them. Remember, you want to reward good behavior like referrals. Don’t be focused on the closings. Instead, watch your initial introduction and be grateful since gratitude is the best attitude.
12-Free Branded iOS and Android Apps
You are smart enough to own a smartphone. Aren’t you? Everyone does, then make maximum benefit out of it. Imagine, owning a branded app can take your lead generation to the whole new level. Use a service like AppInstitute to design and build your own app quickly and easily without getting in the fuss of coding. Once users download your app from iTunes or the Google Play Store, you will be able to send them automated or manual push notifications for new listings, price reductions, or promotions. It will increase your influence to international real estate market. Sounds exciting? Yes!
There is no business without customers, so customer experience management is an important and often neglected factor in lead generation. This will not only generate but also retain the leads. It can be achieved by hiring customer service assistants.
Apart from this, a real estate agent should be well aware of landlord-tenant law which is significant to secure the interests of buyers and sellers and even the renters. Here, investing in rental property is important because you can borrow the banks’ or someone else’s money to increase the potential return. Therefore, the rental market shares a considerable room in the real estate market.
To sum up, the real estate market is and will be going through primary and significant changes which would be a breakthrough in marketing processes such as smart homes of the future. Smart home attraction in real estate is not just limited to new homes, but many consumers are already exploring into the home automation market.
Companies continue to indulge in the plans to include the smart home in the future of the household. That is driving the real estate market to get in on the act as several real estate developers, apartments and rental agents are using smart home options as a value-added opportunity in attracting potential clients to their properties. While real estate firms are increasing their presence with intelligent home technology, you also need to upgrade your real estate market skills to keep pace with these developments.
We hope that you have gathered sufficient knowledge of real estate lead generation. If you’re interested in experiencing live chat on your real estate website, you should try our free trial and start chatting right now!